Banner ads. Only as effective as the media buy itself.
We know, banner ads get a bad wrap. One they somewhat deserve. How often do you as a consumer interact with web pages that deliver you a barrage of ads that you would NEVER act on?
Channel identification, job #1.
We’ll work with you to really analyze whether banner ads– static or flash – make any sense for your marketing program. In the correct niches, served to the right audience, they can be extremely effective. And…mobile and app banners are just emerging as a new way to do custom-geo targeting. Depending on the needs of your clients, banners really can ring the register.
